Work

A career led with creativity. And proof that follows quickly.

A selection of my stand-out achievements across the years, and the globe.

Launch · Community

Fox Sports

"The Crowd"

Launch of Australia's most valuable and unique online sports conversation destination - a world-first community forum for the country's biggest sports broadcaster.

Challenge: Turn one of the largest sports audiences in the country into an active community.
Approach: Product, brand, editorial and social integrated end-to-end around a new destination.
Result: A category-defining launch that reset how a broadcaster talks to its fans.

$Vodafone McLaren Mercedes Formula 1 sponsorship activation run by Neil Collins, fractional CMO Australia, with branded team livery and pit garage.$

Sponsorship · Social

Vodafone

F1 & Social at Scale

Formula 1 sponsorship activations and a 40-strong social team across three offices, transforming Vodafone into a leading social business (SFDC / BuddyMedia / Radian6).

Challenge: Scale sponsorship value and social maturity across a global consumer brand.
Approach: Built a social operation with the platforms and playbooks to match the sponsorship.
Result: Vodafone recognised as a leading social business through the F1 era.

Newsroom · Transformation

Westpac

"Westpac Wire" Newsroom

Built the group newsroom and led social transformation across Westpac, St.George, Bank of Melbourne and BankSA.

Challenge: Modernise a heritage bank's voice across four brands and every social surface.
Approach: Newsroom model, editorial standards, and cross-brand social capability.
Result: A single content engine feeding four distinct bank brands.

$Neil Collins, fractional CMO Sydney, presenting at an Innomate B2B technology startup launch event.$

Startups · Founding

Innomate / UXT

Ground-up marketing for two B2B tech startups

Ground-up branding, website, content and SEO for two B2B technology startups, as Director of Marketing & Growth.

Challenge: Build market presence for two early-stage companies from a blank page.
Approach: Brand, site, content and SEO stood up in parallel - enterprise-grade on startup budgets.
Result: Both companies competing for enterprise attention above their weight.

CMO · Turnaround

Intertek SAI Global

Martech, Team & Revenue Turnaround

As CMO, led global market growth of a complex SaaS platform, recovered an underperforming business line, and transformed a struggling team into a high-performing unit.

Challenge: Turn around a business line and launch a new SaaS platform into new markets.
Approach: Repositioned the offer, rebuilt the team, and ran launch across two continents.
Result: Recovered performance and a functioning platform go-to-market.

$Neil Collins, fractional CMO Australia, hosting a keynote panel on stage at a global marketing and technology conference.$

Stages

Keynotes & lecturing

Dreamforce · SXSW · UNSW · Integrate/AVIXA

Speaker at Dreamforce (San Francisco) and SXSW (Austin); guest lecturer at UNSW Sydney; panel chair at Integrate/AVIXA.

Challenge: Distil twenty years of marketing practice for global rooms and university cohorts.
Approach: Sharp, applied talks on brand, social, and modern marketing operations.
Result: Ongoing invitations to the world's biggest marketing and tech stages.

Ready when you are

Executive firepower, without the overhead.

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