About
Senior marketing firepower - without the overhead.
Twenty years of CMO-level marketing leadership across Vodafone, Fox Sports, Westpac, WPP and Intertek - on demand, without the executive overhead.
The story
I'm Neil Collins, a marketing and growth leader with over twenty years building, leading and scaling brands, teams, content and revenue for household names and bootstrapped startups alike.
Most recently I was CMO for Intertek Inform globally and Intertek SAI Global Assurance across Australasia, leading two global teams to deliver a combined $25M revenue target, and accountable for double-digit eCommerce growth. Before that I led group social, marketing and brand at Westpac; marketing integration across Fox Sports; a national marketing & communications practice at the WPP agency PPR; and Vodafone's social media at scale.
I've launched startups from nothing, deployed world-first marketing technology with Facebook, Google and Salesforce, and taken the stage at Dreamforce and SXSW.
The approach
Data-based analysis. Creative innovation. Crystal-clear success metrics.
My foundation for every strategy, campaign or activation is a battle-hardened combination of data-based analysis, creative innovation, and crystal-clear success metrics.
Creativity is the superpower - but it's nothing until the revenue hits the road. Well done beats well said.
Credentials
Harvard Business School
Executive Education - Leadership Principles
MIT
Optimisation Methods for Business Analytics
MIT
Minds & Machines - AI & Philosophy
The signal
If your business needs action, let me at it.
Ready when you are
Executive firepower, without the overhead.
Tell me what you're working on. I'll come back within one business day.