How I help
Four ways to work together, from the boardroom to the build.
Every engagement is one of these four pillars - or a considered mix. All can run fractional, project, or advisory.
Fractional CMO & Marketing Leadership
For funded startups → enterprise needing senior leadership now.
Plug in a CMO-grade operator on a fractional or interim basis - to own the function, steer the team, sit at the board table. Twenty years of leadership without a permanent hire.
Who it's for
Funded startups, scale-ups and enterprise between hires or in transformation.
What you get
- Ownership of the marketing function end-to-end
- Board-level counsel and stakeholder alignment
- Team design, hiring and mentoring
- Quarterly plans tied to revenue outcomes
AI & Martech Transformation
The tech-native differentiator.
AI enablement, martech strategy and implementation, and eCommerce growth - MIT-trained, enterprise-proven, and always human-in-the-loop. Turn the stack you're already paying for into pipeline.
Who it's for
Teams sitting on martech they don't fully use, or ready to add AI without losing the plot.
What you get
- Martech audit, roadmap and vendor rationalisation
- AI enablement programs for marketing teams
- eCommerce growth strategy and execution
- Human-in-the-loop guardrails and governance
Growth, Brand & Campaigns
Strategy that becomes revenue.
Growth strategy, brand, launches, campaigns and content - or hand the whole function over, fully managed. Creative-led, data-proven, delivery-obsessed.
Who it's for
Founders and CEOs who need marketing that ships, not decks that don't.
What you get
- Positioning, narrative and go-to-market
- Launch plans and integrated campaigns
- Content engines and demand programs
- Fully-managed marketing as a service
Coaching, Teams & Capability
So it holds after I leave.
Leadership coaching, team design and talent development, and training that lifts a marketing function's ceiling - the same playbook used to turn a struggling team into a high-performing one.
Who it's for
Marketing leaders and teams building capability that outlasts any single engagement.
What you get
- 1:1 coaching for marketing leaders
- Team design, org models and role clarity
- Talent development plans
- Workshops and enablement programs
Ready when you are
Executive firepower, without the overhead.
Tell me what you're working on. I'll come back within one business day.