How I help
Four ways to work together, from the boardroom to the build.
Every engagement is one of these four pillars - or a considered mix. All can run fractional, project, or advisory.
These are the marketing consulting services I deliver as a fractional CMO in Australia and as a marketing consultant in Sydney - twenty years across Vodafone McLaren F1, Westpac, Fox Sports, Intertek SAI Global and WPP, applied to businesses that need senior marketing judgement more than they need more output. If you are not sure which pillar you need, the free marketing capability assessment will point at it in four minutes.
Fractional CMO & Marketing Leadership
For funded startups → enterprise needing senior leadership now.
Plug in a CMO-grade operator on a fractional or interim basis - to own the function, steer the team, sit at the board table. Twenty years of leadership without a permanent hire.
Who it's for
Funded startups, scale-ups and enterprise between hires or in transformation.
What you get
- Ownership of the marketing function end-to-end
- Board-level counsel and stakeholder alignment
- Team design, hiring and mentoring
- Quarterly plans tied to revenue outcomes
AI & Martech Transformation
The tech-native differentiator.
AI enablement, martech strategy and implementation, and eCommerce growth - MIT-trained, enterprise-proven, and always human-in-the-loop. Turn the stack you're already paying for into pipeline.
For the full AI-native operating model, see the AI fractional CMO page.
Who it's for
Teams sitting on martech they don't fully use, or ready to add AI without losing the plot.
What you get
- Martech audit, roadmap and vendor rationalisation
- AI enablement programs for marketing teams
- eCommerce growth strategy and execution
- Human-in-the-loop guardrails and governance
Growth, Brand & Campaigns
Strategy that becomes revenue.
Growth strategy, brand, launches, campaigns and content - or hand the whole function over, fully managed. Creative-led, data-proven, delivery-obsessed.
Who it's for
Founders and CEOs who need marketing that ships, not decks that don't.
What you get
- Positioning, narrative and go-to-market
- Launch plans and integrated campaigns
- Content engines and demand programs
- Fully-managed marketing as a service
Coaching, Teams & Capability
So it holds after I leave.
Leadership coaching, team design and talent development, and training that lifts a marketing function's ceiling - the same playbook used to turn a struggling team into a high-performing one.
Who it's for
Marketing leaders and teams building capability that outlasts any single engagement.
What you get
- 1:1 coaching for marketing leaders
- Team design, org models and role clarity
- Talent development plans
- Workshops and enablement programs
Engagement models
Three ways to buy the same judgement.
The pillars describe the work. These describe the commitment. Every engagement opens with a two-week diagnostic - systems, data, funnel, team - before anything is committed to a plan, so you are never buying a strategy written from the outside.
Fractional
1-3 days a week, 6-12 months
I own the marketing function: the strategy, the team, the budget and the number. Best when there is a team to lead but no CMO-grade leadership in place, or when a permanent hire is six to twelve months away and the plan cannot wait.
Project
Defined scope, fixed end date
A single hard problem with a finish line - a martech rebuild, a demand engine stood up from scratch, a repositioning, a go-to-market launch. Scoped after the diagnostic so the deliverables are real rather than aspirational.
Advisory
Half or full day a month
Senior counsel for founders, CEOs and first-time marketing leaders. Board and leadership-team input, plan review, agency and hire evaluation, and a sounding board for the decisions that are hard to take alone.
Questions
What people ask before we start.
What marketing consulting services do you offer?
Four pillars: fractional CMO and marketing leadership, AI and martech transformation, growth and demand generation, and team capability building. Most engagements combine two of them - for example a fractional CMO mandate that also rebuilds the martech stack, or a growth program that leaves the team able to run it themselves.
How do engagements typically work?
Three shapes. Fractional: one to three days a week over six to twelve months, owning the function. Project: a defined scope with a fixed end date - a martech rebuild, a demand engine, a repositioning. Advisory: a half or full day a month for founders and CEOs who need senior counsel rather than delivery. Every engagement starts with a two-week diagnostic before any plan is committed.
Do you work outside Sydney?
Yes. I'm based in Sydney and work on-site with Sydney and NSW clients, and remotely with teams across Australia, New Zealand, the USA and the UK. Interstate or international engagements usually run remote-first with periodic on-site weeks for planning, workshops and board sessions.
What size of business do you work with?
Funded startups through to enterprise - typically businesses between $2M and $250M revenue with an existing marketing team, or a first marketing hire about to be made. The common thread is a business that needs senior marketing judgement more than it needs more output.
How is a fractional CMO different from an agency?
An agency sells delivery capacity against a brief. A fractional CMO writes the brief, owns the number, manages the agencies and sits inside your leadership team. You get accountability for the outcome rather than the output, without the cost and commitment of a permanent executive hire.
How do I know which service I need?
Take the free marketing capability assessment. It scores your team across six capabilities in about four minutes and shows whether your gap is leadership, systems, demand or craft - which is usually enough to point at the right pillar before we talk.
Based in Sydney, working with clients across Australia and internationally. See case studies from my work, read marketing insights and essays, or get in touch.
Ready when you are
Executive firepower, without the overhead.
Tell me what you're working on. I'll come back within one business day.