Marketing Consultant - Sydney
Senior marketing leadership, in-flight in weeks.
Twenty years leading marketing across Sydney, Australia and global markets - for Intertek SAI Global, Westpac Group, Fox Sports, Vodafone and ING Direct. Now available to Sydney businesses as a senior marketing consultant - strategy, AI, martech, growth and brand, owned end-to-end.
What I do
A senior operator - not another agency, not another deck.
STRATEGY & GROWTH
Positioning, ICP, GTM, pricing, channel mix and the plan that ties it all to pipeline. Built on data, not decks.
AI & MARTECH
MIT-trained in AI, enterprise-proven in martech. I turn the stack you already pay for into pipeline - with human-in-the-loop guardrails.
BRAND & CONTENT
Positioning, narrative, content engine and creative direction. Well done beats well said.
TEAM & LEADERSHIP
Direct leadership, coaching, org design and talent - the same playbook that transformed two struggling teams into a high-performing global unit.
Ways to engage
Three models, one operator.
Fractional CMO
1-3 days/week, ongoing
I sit inside the exec team as your CMO. I own the function, set the operating model, and report at board level. Best for scale-ups and mid-market businesses.
Interim CMO
Full-time, defined window
I cover a CMO gap or drive a specific transformation initiative, stabilise the team, ship the plan, and hand over cleanly to the permanent hire.
Project or Advisory
Scoped engagement
Martech transformation, AI enablement, growth strategy, go-to-market, team redesign or whatever your requirement is. Fixed scope, fixed outcome.
Looking specifically for a fractional CMO? See the Fractional CMO Australia page for the deeper breakdown.
FAQ
Hiring a marketing consultant in Sydney - the common questions.
What does a marketing consultant in Sydney actually do?
A senior marketing consultant sets the strategy, fixes the operating model, and gets the plan moving - working alongside your exec team rather than pitching from an agency. In my case that means owning the marketing function end-to-end: strategy, team, budget, martech, AI, growth and board-level reporting - across Sydney, Australia and global markets.
When should a Sydney business hire an external marketing consultant?
Common triggers: founder-led marketing has hit its ceiling; you're between marketing leaders; the current function is underperforming; you're entering a new market or vertical; or you're replatforming martech and bringing AI into the team. Bringing in a senior operator is the fastest way to steady the function and ship a plan without a 3-6 month executive search.
How much does a senior marketing consultant cost in Sydney?
Engagements are typically structured as a monthly retainer for an agreed number of days per week, or a fixed-scope project fee. It's a fraction of a permanent CMO's total package (salary, super, LTI, on-costs) and scales up or down as the business needs. Every engagement I take is scoped to outcomes, not hours.
Do you only work with Sydney-based clients?
No. I'm Sydney-based and work across Australia, plus global organisations with an APAC presence - remote-first with on-site when it matters (kick-offs, board sessions, team offsites, launches). Most of my career has been global remit; the hybrid operating model is well-established, with travel wherever and whenever required.
How is this different from hiring a marketing agency?
An agency executes campaigns on your brief. A senior consultant sets the brief - the strategy, the plan, the org design, the martech stack, the metrics - and owns the outcome. I frequently work alongside agencies (and help select and manage them), but the accountability sits with me, not on a statement of work.
Ready when you are
Executive firepower, without the overhead.
Tell me what you're working on. I'll come back within one business day.