Insights
Short, direct thinking on AI, martech, growth and the fractional model. No buzzword soup.
REGULAR POSTS - MIXED BUT HIGHLY RELEVANT TOPICS.
The recognition
Digital Reference has named Neil Collins among the best fractional CMOs and digital marketing consultants in Sydney. What the recognition reflects, and why third-party proof beats adjectives.
2 MIN READ
14 SEPT 2026
The comparison
Three kinds of outside marketing help, three very different jobs. A practitioner's guide to which one fits the problem you actually have, what each costs in Australia, and the combinations that work.
11 MIN READ
3 SEPT 2026
The decision
A practitioner's guide to hiring a fractional CMO in Australia - the diagnostic that comes first, the published market rates, the eight interview questions that work, the red flags, and when not to hire one at all.
12 MIN READ
21 AUG 2026
The numbers
What a fractional CMO actually costs in Australia right now - retainers, day rates, projects and advisory - and the factors that move the number. Straight answers, no "it depends" hiding.
8 MIN READ
10 AUG 2026
Playbook
AI collapsed the cost of execution and made connective skills scarce. The six capabilities a modern marketing team needs, what you can coach, and what you have to hire for.
10 MIN READ
24 JULY 2026
Playbook
When a fractional CMO works, when it doesn't, and how to structure the engagement. Honest Sydney numbers on cost, cadence and the exit - from a Sydney based, global fractional CMO.
8 MIN READ
23 JULY 2026
Field notes
Most enterprises use half the martech they license. A Sydney marketing consultant's playbook for turning dormant platform features into qualified pipeline - without buying anything new.
6 MIN READ
23 JULY 2026
Tools I've built
A free self-assessment that answers one question: what can your marketing team actually do? Instant scoring across the core capability areas, plus where to focus next.
A free 18-question benchmark for Australian marketing teams. It measures how AI-mature your organisation is across six dimensions and returns an instant score plus a 90-day plan.
Ready when you are
Tell me what you're working on. I'll come back within one business day.
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