Insights

Field notes, plainly written.

Short, direct thinking on AI, martech, growth and the fractional model. No buzzword soup.

REGULAR POSTS - MIXED BUT HIGHLY RELEVANT TOPICS.

• Field notes

  Turning the martech you already pay for into pipeline.

  Most enterprises use a fraction of the stack they've licensed. Here's how to close that gap without buying anything new.

  6 MIN READ

• Point of view

  AI-fluent, not AI-loud: why the human stays in the loop.

  The teams winning with AI aren't the loudest - they're the ones who kept judgement in the workflow.

  5 MIN READ

• Playbook

  The fractional CMO: senior marketing leadership without the permanent hire.

  When it works, when it doesn't, and how to structure an engagement that actually moves the number.

  8 MIN READ