Some nice news to share. Digital Reference has recognised me in two of its 2026 lists: Best Fractional CMOs in Sydney and Best Digital Marketing Consultants in Sydney.
Digital Reference is a professional services engagement hub that spotlights fractional executives, consultants and agencies based on transparency, track record and subject-matter expertise. Recognition there isn't bought, it's assessed, which is exactly why it's worth mentioning.
What the recognition reflects
I'm not big on adjectives, so here's the proof instead.
Twenty years leading marketing across three countries, for brands including Westpac, Fox Sports, Vodafone, WPP and Intertek. Most recently, as CMO for Intertek Inform globally and Intertek SAI Global Assurance across Australasia, I led two international teams toward a $25M revenue target while driving double-digit eCommerce growth.
Along the way: executive education at Harvard Business School and AI and optimisation training at MIT. The combination matters. CMO-grade strategy is common enough; strategy paired with hands-on AI and martech execution is not.
How I work with clients
My fractional practice partners with founders, CEOs and boards across Australia and beyond, through four core offerings:
- Fractional CMO and Marketing Leadership. Senior leadership embedded in your business, owning the function and the number, without the permanent hire.
- AI and Martech Transformation. AI enablement, martech strategy and eCommerce growth, with a human always in the loop. Turning the stack you're paying for into pipeline.
- Growth, Brand and Campaigns. Strategy that becomes revenue: brand, launches, campaigns and content, creative-led and data-proven.
- Coaching, Teams and Capability. Lifting your team's ceiling so the gains hold after I leave.
You can see the full detail on my services page.
Why it matters
Well done beats well said. Third-party recognition is only useful if it reflects delivered work, and this one does. If your business is ready for senior marketing firepower without the big-brand overhead, let's talk.
