Fractional CMO - Australia
A CMO-grade operator, on the days you need one.
Twenty years leading marketing across Australia, AMER and EMEA - for Intertek SAI Global, Westpac Group, Fox Sports, Vodafone, ING Direct, and more. Now available as a fractional CMO to Australian organisations, from scale-ups to enterprise. Senior leadership, in-flight in weeks - not months.
What you get
Not another agency. Not another deck. A senior operator who leads Marketing end-to-end.
MARKETING FUNCTION OWNERSHIP
I own marketing end-to-end - strategy, team, plan, budget and board reporting. Not an advisor on the sidelines.
REVENUE-ACCOUNTABLE PLAN
A quarterly plan tied to pipeline and revenue outcomes, with the operating model and rhythm to actually deliver it.
AI & martech-native
MIT-trained in AI, enterprise-proven in martech. I turn the stack you already pay for into pipeline - with human-in-the-loop guardrails.
TEAM & ORGANISATION DEVELOPMENT
Direct leadership, coaching, training and talent sourcing - the same playbook that transformed two struggling teams into a high-performing global unit.
Ways to engage
Three models, one operator.
Fractional CMO
1-3 days/week, ongoing
I sit inside the exec team as your CMO. I own the function, set the marketing operating model and rhythm, report at board level. Best for scale-ups and mid-market businesses that need senior leadership without the permanent hire.
Interim CMO
Full-time, defined window
I cover a CMO gap or drive a specific transformation initiative. I stabilise the team, ship the plan, and hand over cleanly to the permanent hire.
Project or Advisory
Scoped engagement
I engage on a specific piece of work - martech transformation, AI enablement, growth strategy, go-to-market, team redesign or whatever your requirement is. Fixed scope, fixed outcome.
FAQ
Fractional CMO in Australia - the common questions.
What is a fractional CMO?
A fractional CMO is a senior marketing leader who runs your marketing function part-time or on a defined engagement - the seniority of a permanent Chief Marketing Officer without the permanent cost or notice period. You get board-level counsel, function ownership, team leadership and a plan tied to revenue - one to three days a week, or a set project scope.
When should an Australian business hire a fractional CMO?
Common triggers: you are between permanent CMOs, scaling from founder-led marketing, entering a new market, replatforming your martech or bringing AI into the team, or the current function is underperforming and needs an experienced operator to steady and rebuild it. Fractional is the fastest way to get senior leadership in-flight without a 3-6 month executive search.
How much does a fractional CMO cost in Australia?
Engagements are typically structured as a monthly retainer for an agreed number of days per week, or a fixed-scope project fee. It's a fraction of a permanent CMO's total package (salary, super, LTI, on-costs) and scales up or down as the business needs. Every engagement I take is scoped to outcomes, not hours.
Do you work with businesses outside Sydney?
Yes. I'm based in Sydney and work with clients across Australia, plus global organisations with an APAC presence - remote-first with on-site when it matters (kick-offs, board sessions, team offsites, launches etc.) Most of my career has been global remit focused; the remote / hybrid operating model is well-established, with travel wherever and whenever required.
What size businesses do you work with?
Funded startups through to enterprise organisations. The common thread is a business that needs a senior operator - not another agency, not a junior hire, not a contractor with no accountability. I own marketing end-to-end and get it moving, with committed outcomes.
Related read - Playbook
The Fractional CMO: Senior Marketing Leadership Without the Permanent Hire
When a fractional CMO works, when it doesn't, and how to structure the engagement. Honest Sydney numbers on cost, cadence and the exit - from a Sydney based, global fractional CMO.
Read nowReady when you are
Executive firepower, without the overhead.
Tell me what you're working on. I'll come back within one business day.